‘Queer Eye’ stars launch pet lifestyle, nutrition brand

LOS ANGELES — New omni-channel pet lifestyle brand Yummers launched Sept. 15 with a line of premium pet food combine-ins. Yummers’ combine-ins present 18 merchandise for equally puppies and cats out there in connoisseur and useful recipes.

With extra than 90 million US pet parents looking for nutritious pet food items products and solutions that also make their pets delighted, in accordance to Yummers, the new merchandise attempt to amplify a pet’s existing meal by giving range and a raise of nutrients.

The model was founded by Rebecca Frechetter Rudisch, chief government officer of Yummers, Antoni Porowski and Jonathan Van Ness, stars of the Television sequence “Queer Eye.” In accordance to the founders, they ended up encouraged by their possess pets to make Yummers.

“I’m so thrilled to companion with Jonathan and Rebecca to produce Yummers, a truly distinctive and joyful method to pet parenting,” Porowski reported. “I am so grateful to have invested most of my everyday living all-around dogs and care deeply for their diet and overall wellbeing mainly because they have offered and taught me so much. Foods is all about really like and connection, and I’ve identified that it is really certainly 1 of the greatest approaches to clearly show how a lot you care about your pet.”

Petco Overall health and Wellness will serve as the brand’s distinctive retailer, carrying its solutions at much more than 1,000 pet retail suppliers and on the web through its e-commerce platform.

“We’re thrilled to deliver even far more higher-good quality, progressive diet possibilities to our curated assortment with the introduction of the Yummers line to Petco pet care facilities nationwide,” said Shari White, senior vice president of merchandising and consumables at Petco. “At Petco, we are committed to enhancing the life of pets by means of a comprehensive, 360-degree technique to their wellbeing and wellness, and Yummers’ focus on pets’ nourishment, joy and general wellbeing is absolutely aligned with our mission.”

Formulated with high-high-quality substances, like protein, Yummers’ pet food stuff combine-ins are accessible in two traces: Gourmet and Practical. The Gourmand combine-ins are freeze-dried and function single-component proteins, accessible in Rooster, Beef Liver, Cheddar Cheese, Salmon and Sweet Potato, and Turkey and Cranberry flavors. The Useful mix-ins give additional vitamins that focus on specific pet health and fitness worries, like pores and skin and coat, digestive and coronary heart health and fitness. The combine-ins can be combined with one an additional, as effectively as a pet’s normal meal, to present much more taste and range though boosting diet.

“Some of the most fulfilling relationships in my everyday living have been with my pets and they have enriched my daily life further than text,” Van Ness claimed. “We have bonded around our like for animals, and we want Yummers to assistance individuals give all the joy and really like back again to their animals that they give to us.”

All of Yummers’ recipes are grain-cost-free and meat-initial and are sourced, manufactured and packaged in the United States. The brand’s packaging is made from post-consumer recycled (PCR) products and utilizes sustainable printing inks to support lower waste.

“Pets ought to have an amazing daily life and that commences at mealtime,” Rudisch said. “At Yummers, we celebrate the pleasure, satisfaction and fulfillment pet mothers and fathers experience when they provide the very best care and lifetime knowledge for their animals.”

Yummers’ products and solutions are offered at YummersPets.com, with an choice to subscribe for auto shipping and delivery, as very well as at Petco.

Browse additional about new pet food items and take care of products.