Army veteran turns college startup into $40M health and fitness brand: ‘Go one more’

Army veteran turns college startup into $40M health and fitness brand: ‘Go one more’

Just one Military veteran has turned an entrepreneurial vision into a multimillion-greenback accomplishment story.

Nick Bare, founder of Bare Performance Diet, joined “Fox & Buddies” on Wednesday, Sept, 14, 2022, to map out how his school startup turned into a significant model.

Although attending the Indiana College of Pennsylvania on an Army ROTC scholarship in 2012, Bare was by now wondering forward.

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The then-long term soldier decided to choose out a $20,000 loan as a result of USAA through his past number of decades of university.

He wanted to pursue what experienced constantly been his “passion.”

nick bare army veteran

A photo of BPN founder and Military veteran Nick Bare on energetic duty aired on ‘Fox and Friends’ on Sept. 14, 2022. (Fox News / Fox Information)

“All my buddies getting out this mortgage — they’re receiving new cars and trucks, heading on getaway, finding engagement rings,” he reported.

“And I thought, ‘This is my golden ticket to start off a enterprise.’”

BPN 1st started off with effectiveness nutritional supplements which includes pre-exercise routine, creatine and whey protein, then moved on to health health supplements this sort of as superfoods, multivitamins and collagen in 2018.

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“I built the enterprise in my free of charge time when on energetic responsibility,” he explained.

“So when I transitioned out of the armed service in 2017, I went all in.”

bpn founder fox and friends

Bare Functionality Diet founder Nick Bare sits with “Fox and Friends” co-host Brian Kilmeade on set on Sept. 14, 2022. (Fox Information / Fox Information)

Bare shared that creating the model took a good deal of “mastering by means of expertise,” alternatively of what he acquired though minoring in company administration.

“I acquired anything about enterprise by creating a small business,” he explained.

The founder said the “astounding” flavors, performance and story at the rear of each product established BPN aside from its rivals.

“We did not start with 20 skews,” he claimed. 

“We introduced with just one products at a time to remedy a unique problem.”

BPN founder nick bare

Bare Functionality Diet founder Nick Bare joined “Fox and Buddies” on Wed., Sept. 14, 2022. (Fox News / Fox Information)

Bare reported BPN has grow to be more than just a brand name for individuals, mentioning that the company’s tagline, “Go one particular additional,” has been adopted by hundreds of people.

“It means when issues get truly challenging … and it will and it does — it is pushing past that,” he claimed.

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“And so numerous people have resonated with that tale of just the compounding consistency of going a person additional each individual day and observing this significant advantage in your daily life.”

BPN a short while ago introduced in central sector suppliers in Texas, but the brand generally fills orders from its web page at

Bare Functionality Nourishment is an formal spouse of Workforce Pink, White and Blue.

It really is a nonprofit group that guides veterans transitioning out of the armed service via social and physical actions.


“The army taught me about leadership. It taught me about staying a section of a team and building a team,” the founder said. 

“And then developing an firm.”