one of ecommerce’s most resilient food categories?
(Image credit: Buddy Bites // Facebook) The case for ordering pet food online is clear: it’s a bulky, heavy product and the end consumer doesn’t benefit from an in-store shopping experience (unless, perhaps, there is something to sample). A lack of incentive to switch food combined with the convenience of online ordering, particularly through subscriptions, has meant direct-to-consumer (D2C) pet food has remained resilient post-pandemic when other e-commerce categories have slumped. But looking forward, perhaps it is the additional benefit…
